"EXCHANGE" isn't just a word; it's the heartbeat of human connection. 

It’s not about transactions, it’s about transformations.

Every handshake, every hug, every shared interaction is a tiny revolution, a chance to build trust and deepen relationships.

It's in the moments when we extend a hand to help, when we listen instead of speak, when we offer support without expecting anything in return.

When we gather for a run, we exchange more than just strides and breaths. We share motivation, encouragement, and camaraderie. 

Each step is more than covering distance; it's moving closer to one another, building something greater than ourselves.

It's a step towards a more connected, resilient community. 

It's an opportunity for personal and communal growth. 

It’s the catalyst for our collective evolution.

Inspired by the company vision of creating a better world through running, art and social change, the logo combines a running track to align with the running consumer; a triangle represents the three pillars of the company vision; and a lower case “e” to allude to the company name “exchange."

All of these ideas combine to create a unique expression that encapsulates everything The Exchange is currently forming as a brand and will continue to build into the future.