It was late 2020, early in the pandemic. The country was in the middle of the unrest that followed George Floyd's murder. Lauren was pregnant with our third. And James was flat on his side for ten days straight, recovering from a detached retina.

We knew running. We loved hosting and serving. Bringing people together was in our bones. But we were sitting on the sidelines, waiting for the "right time."

All of it: the virus, the unrest, the pregnancy, the ten days on his side became our change agent. It reframed everything: life is short. It could all be gone tomorrow. If you want to make an impact in the world, you have to go now. You have to do something about it.

The Exchange Running Collective was founded with the mission to cultivate meaningful change in lifestyle and culture. 

Based in East Nashville, TN we offer a gathering place to make an impact in the lives of others and change the future landscape by awakening the social conscious mainstream interest in running. 

When we launched in 2023, we were intentional in where our retail store was located. We live here, we work here, we run here. Our store, The Exchange is a place that creates, connects and celebrates the culture of running. It is your clubhouse. 

We welcome all. We meet people where they are, with what they need. 

People are the source of our strength, and we always believe in them. We know we are strongest when everyone can participate equitably in our community. The Exchange is a safe space where everyone can be respected and able to put down their armor, come as they are, and feel welcome.

Inspired by the company vision of creating a better world through running, art and social change, the logo combines a running track to align with the running consumer; a triangle represents the three pillars of the company vision; and a lower case “e” to allude to the company name “exchange."

All of these ideas combine to create a unique expression that encapsulates everything The Exchange is currently forming as a brand and will continue to build into the future.